Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Advertising Progress: American Business and the Rise of Consumer Marketing

Advertising Progress: American Business and the Rise of Consumer Marketing

Laird, Pamela Walker

Paperback

Series: Studies in Industry and Society, Book 14

AccountingMarketing20th Century United States History

ISBN10: 1421434172
ISBN13: 9781421434179
Publisher: Johns Hopkins Univ Pr
Published: Jan 1 2020
Pages: 506
Weight: 1.63
Height: 1.13 Width: 6.00 Depth: 9.00
Language: English

Originally published in 1998. Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why--in the intense competitions for both markets and cultural authority--the creators of advertisements laid claim to progress and used it to legitimate their places in American business and culture.

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