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Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan
Paperback
AccountingInvesting & FinanceMarketing
ISBN13: 9781349592913
Publisher: Palgrave Macmillan
Published: Feb 11 2020
Pages: 155
Weight: 0.47
Height: 0.38 Width: 5.50 Depth: 8.50
Language: English
Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents an insight into advertising practitioners and consumers in Japan.
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