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Advertising Account Planning: Planning and Managing Strategic Communication Campaigns
Hardcover
AccountingBusiness GeneralMarketing
ISBN13: 9781032168227
Publisher: Routledge
Published: Sep 20 2023
Pages: 276
Weight: 1.22
Height: 0.69 Width: 6.00 Depth: 9.00
Language: English
This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework.
1 different editions
Also available
Advertising Account Planning: Planning and Managing Strategic Communication Campaigns
Jugenheimer, Donald
Turnbull, Sarah
Kelley, Larry
Paperback
Also from
Turnbull, Sarah
Advertising Account Planning: Planning and Managing Strategic Communication Campaigns
Jugenheimer, Donald
Turnbull, Sarah
Kelley, Larry
Paperback
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