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Advertising and the Transformation of Screen Cultures

Advertising and the Transformation of Screen Cultures

Paperback

Series: Film Culture in Transition

AccountingFilm StudiesGeneral Sociology

ISBN10: 946298915X
ISBN13: 9789462989153
Publisher: Routledge
Published: Jul 1 2021
Pages: 338
Weight: 1.05
Height: 0.71 Width: 6.14 Depth: 9.21
Language: English
Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects, screens, practices (production, marketing), and intermediaries . In this way, the book develops new historical, methodological, and theoretical perspectives.

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