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Advertising and New Media
Hardcover
AccountingWriting InstructionTeaching Instruction
ISBN13: 9780415430340
Publisher: Routledge
Published: Dec 1 2007
Pages: 144
Weight: 0.84
Height: 0.38 Width: 6.14 Depth: 9.21
Language: English
Clear and comprehensive, this book explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, examples are taken from across the globe.
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