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Advertising and Identity in Europe: The I of the Beholder
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ISBN13: 9781841508702
Publisher: Intellect Ltd
Published: Jan 3 2013
Pages: 146
Language: English
As European business ties develop, how are they reflected in the way companies promote themselves? As our sense of group identity is broken down by global communications technologies, how do adverts target mass audiences? This volume is the first structured assessment of advertising's impact, in terms of both culture and business across Europe.
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