Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Advances in Services Marketing and Management

Advances in Services Marketing and Management

Swartz, Teresa A.
Bowen, David E.
Brown, Stephen W.

Hardcover

Series: Advances in Services Marketing and Management, Book 7

ManagementSports GeneralGeneral Sociology

ISBN10: 0762303638
ISBN13: 9780762303632
Publisher: Emerald Pub Ltd
Published: Apr 23 1998
Pages: 350
Weight: 1.47
Height: 0.81 Width: 6.14 Depth: 9.21
Language: English
This interdisciplinary series focuses on new, fresh ideas in services marketing and management and is committed to encouraging scholars new to the area of services to pursue innovative and interdisciplinary services-related research. Also encouraged is work that crosses the boundaries between academic research and business practice. Leading scholars will delve into services issues such as service quality, internal marketing, service design, human resources in services, services operations, etc. Included are directions for future research and managerial implications. An added feature is a services in action section addressing in depth some aspect of a service organizations practice which is on the cutting edge. Leading service firms will share how they have innovatively applied services principles in business practice.

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