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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Accounting for Tastes

Accounting for Tastes

Paperback

EconomicsInvesting & FinanceMarketing

ISBN10: 0674543572
ISBN13: 9780674543577
Publisher: Harvard University Press
Published: Mar 30 1998
Pages: 292
Weight: 0.84
Height: 0.59 Width: 6.38 Depth: 9.21
Language: English
Economists generally accept as a given the old adage that there's no accounting for tastes. Nobel Laureate Gary Becker disagrees, and in this lively new collection he confronts the problem of preferences and values: how they are formed and how they affect our behavior. He argues that past experiences and social influences form two basic capital stocks: personal and social. He then applies these concepts to assessing the effects of advertising, the power of peer pressure, the nature of addiction, and the function of habits. This framework promises to illuminate many other realms of social life previously considered off-limits by economists.

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