Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
A Designer's Research Manual, 2nd Edition, Updated and Expanded: Succeed in Design by Knowing Your Clients and Understanding What They Really Need

A Designer's Research Manual, 2nd Edition, Updated and Expanded: Succeed in Design by Knowing Your Clients and Understanding What They Really Need

Visocky O'Grady, Jenn
Visocky O'Grady, Ken

Paperback

General DesignGraphic DesignIndustrial Design

Publisher Price: $27.99

ISBN10: 1631592629
ISBN13: 9781631592621
Publisher: Rockport Publishers
Published: Jul 1 2017
Pages: 208
Weight: 1.28
Height: 0.60 Width: 6.60 Depth: 9.60
Language: English

Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process.

A Designer's Research Manual was one of the first books to apply research practices to the benefit of visual communication designers. This long awaited second edition follows more than a decade of active use by practitioners, design educators, and students around the world. Comprehensively updated, A Designer's Research Manual second edition includes:

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