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A Beginner's Guide to Experiments in Consumer Research
Hardcover
Investing & FinanceGeneral Sociology
ISBN13: 9781041171850
Publisher: Routledge
Published: Jul 17 2026
Pages: 84
Weight: 0.68
Height: 0.25 Width: 6.14 Depth: 9.21
Language: English
This concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. Each chapter combines scientific background with practical examples and hands-on advice, including helpful checklists for each stage of the research process.
1 different editions
Also available
A Beginner's Guide to Experiments in Consumer Research
Carlsson Hauff, Jeanette
Nilsson, Jonas
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Carlsson Hauff, Jeanette
A Beginner's Guide to Experiments in Consumer Research
Carlsson Hauff, Jeanette
Nilsson, Jonas
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