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7 Lessons in Strategy: Master the Basics in 7 Steps
Paperback
Business GeneralCareersManagement
Publisher Price: $12.99
ISBN13: 9781399830577
Publisher: John Murray Languages
Published: Jun 16 2026
Pages: 128
Weight: 0.20
Height: 0.51 Width: 4.91 Depth: 7.61
Language: English
7 Lessons in Strategy is a quick course in acquiring vital strategic thinking skills giving you everything you need to know in just seven short chapters. From unpacking the myths of strategy and exploring the varying meanings people put to the word, to a closer examination of internal strategy, marketing strategy, brand strategy and competitive strategy, you'll explore failures and successes and build a platform for developing your own strategic thinking skills. * Lesson 1: Understand what strategy is and what it isn't
* Lesson 3: Understand internal strategy
* Lesson 4: Understand marketing strategy
* Lesson 5: Understand brand strategy
* Lesson 6: Understand competitive strategy
* Lesson 7: Keep strategy going Explore the main themes and ideas in strategy, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Strategy is your fastest route to success. ABOUT THE SERIES
7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.
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