Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich

Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich

Zweig, Jason

Paperback

Series: A Personal Finance Guide

Investing & FinancePersonal Finance

Publisher Price: $19.99

ISBN10: 0743276698
ISBN13: 9780743276696
Publisher: Simon & Schuster
Published: Sep 16 2008
Pages: 352
Weight: 0.87
Height: 0.80 Width: 6.10 Depth: 9.20
Language: English
Drawing on the latest scientific research, Jason Zweig shows what happens in your brain when you think about money and tells investors how to take practical, simple steps to avoid common mistakes and become more successful.

What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn't good for our financial health.

In Your Money and Your Brain, Jason Zweig explains why smart people make stupid financial decisions--and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion.

In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions.

Anyone who has ever looked back on a financial decision and said, How could I have been so stupid? will benefit from reading this book.

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