Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Web Analytics Strategies for Information Professionals: A Lita Guide

Web Analytics Strategies for Information Professionals: A Lita Guide

Farney, Tabatha
Farney, Tabiatha
McHale, Nina

Paperback

Series: Lita Guide

General ReferenceGeneral Computers

ISBN10: 1555708978
ISBN13: 9781555708979
Publisher: Neal-Schuman Publishers
Published: Mar 11 2013
Pages: 224
Weight: 0.71
Height: 0.50 Width: 6.00 Depth: 9.00
Language: English
Whether you're gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries' educational mission with specific advice on how to use Web Analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included: Eight examples of semi-custom and custom reporting Four case studies showing project-specific applications Advice on how to use tools such as Percent Mobile and Google Analytics to complement one another

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