Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Writing Music for Commercials: Television, Radio, and New Media

Writing Music for Commercials: Television, Radio, and New Media

Zager, Michael

Paperback

Music CompositionMusic Recording & ReproductionMusic Theory

ISBN10: 0810884100
ISBN13: 9780810884106
Publisher: Rowman & Littlefield Publishers
Published: Feb 20 2015
Pages: 328
Weight: 1.50
Height: 0.90 Width: 7.00 Depth: 9.90
Language: English

In Writing Music for Commercials: Television, Radio, and New Media, professor, composer, arranger, and producer Michael Zager describes the process of composing and arranging music specifically for commercials across the growing variety of media formats. Writing music for commercials requires composers not only learn the craft of writing short-form compositions that can stand on their own, but also understand the advertising business. In this third edition of his original Writing Music for Television and Radio Commericals, Zager walks starting composers through the business and art of writing music that aims for a product's target audience and, when done well, hits its mark.

Chapter by chapter, Zager covers a broad array of topics: how to approach and analyze commercials from a specifically musical perspective, the range of compositional techniques for underscoring and composing jingles, the standard expectations and techniques for arranging and orchestration, and finally the composing of music for radio commercials, corporate videos, infomercials, theatrical trailers, video games, Internet commercials, websites, and web series (webisodes).

This third edition has been updated to include more in-depth analysis of the changing landscape of music writing for modern media, with critical information on composing not only for the Web but for mobile applications, from video-driven advertising in online newspapers to electronic greeting cards. Zager also includes new interviews with industry professionals, updated business information, the latest sound design concepts, and much more.

Writing Music for Commercials: Television, Radio, and New Media features:

Easy-to-read chapters for beginning and intermediate music composition studentsOver a hundred graphics and musical examplesInterviews with industry professionals An assortment of assignments to train and test readers, preparing them for the world of writing music for various mediaOnline audio samples that illustrate the book's principles

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