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The Winning Message
Hardcover
Series: Communication, Society and Politics
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ISBN10: 0521807336
ISBN13: 9780521807333
Publisher: Cambridge University Press
Published: May 9 2002
Pages: 198
Weight: 0.85
Height: 0.60 Width: 6.10 Depth: 9.10
Language: English
ISBN13: 9780521807333
Publisher: Cambridge University Press
Published: May 9 2002
Pages: 198
Weight: 0.85
Height: 0.60 Width: 6.10 Depth: 9.10
Language: English
This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he reveals that candidates' self-interest in winning leads to avoiding dialogue or substantive campaign discourse. Third, the text demonstrates the beneficial effects produced by the little dialogue that actually occurs and finally, pinpoints the forces responsible for these rare occurrences.
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