Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Winning in Asia, U.S. Style: Market and Nonmarket Strategies for Success

Winning in Asia, U.S. Style: Market and Nonmarket Strategies for Success

Aggarwal, V.

Hardcover

EconomicsGeneral Political ScienceGeneral Racism & Ethnic Studies

Publisher Price: $54.99

ISBN10: 0312239114
ISBN13: 9780312239114
Publisher: Palgrave MacMillan
Published: Dec 12 2003
Pages: 279
Weight: 0.99
Height: 0.93 Width: 5.66 Depth: 8.64
Language: English
Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Japanese, American, and European firms have invested heavily in the past decades, and are now positioning themselves to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This pathbreaking work focuses on understanding the market and non-market strategies employed by US firms to boost their share of the developing Asian market and to rally the US government in support of their initiatives. In addition to advancing a novel theoretical framework to analyze strategy, the book contains an overview chapter focussing on US investment and trade trends in Asia, as well as original case studies of the banking, automobile, telecommunications, chemical, software, and electronics sectors that provide insight into winning strategies in Asia.

Also in

General Political Science

View All