Sign-In
Cart
Wings of Victory: How Red Bull Built a Global Sporting Empire
Paperback
AthletesMarketingSports General
Currently unavailable to order
Please enter your email and a message will be sent to you when this product becomes available on our website.
ISBN13: 9781923545113
Publisher: Independently Published
Published: Jul 2 2025
Pages: 218
Weight: 0.66
Height: 0.46 Width: 6.00 Depth: 9.00
Language: English
Red Bull's story is unlike any other in the world of sport and business. Born in a small Austrian town as a reimagined Southeast Asian tonic, Red Bull transformed itself-through daring vision and relentless innovation-into one of the most powerful forces in global athletics. From the slopes of the Winter Olympics to the summit of Formula 1, the company built a unique empire by backing athletes and teams, creating headline-grabbing events, and rewriting the rules of sponsorship, storytelling, and competition. Drawing on verified records, exclusive interviews, and the testimony of those at the heart of the action, this book traces Red Bull's remarkable rise-chronicling how a single drink became a catalyst for sporting revolutions, uniting performance science, media mastery, and a culture of audacity that continues to shape entire industries.
Whether powering champions to the finish line, reinventing football in Europe and the Americas, or giving unknown talents a global stage, Red Bull's journey offers a new blueprint for ambition in the 21st century. This is the definitive account of a brand that gave wings not only to its athletes, but to the very spirit of modern sport.
Also from
Aaberg, Aaron
The Falklands Air War: Sea Harriers, Skyhawks, Bombers, and the Battle for Distance
Aaberg, Aaron
Paperback
The Battle of Britain Machine: Fighters, Radar, Pilots, and the Air Defence System That Held the Line
Aaberg, Aaron
Paperback
The Vietnam Air War: Helicopters, Phantoms, MiGs, and the Conflict That Changed Air Power
Aaberg, Aaron
Paperback
The Attack Helicopter: Armour, Missiles, and the Low-Level Battlefield from Above
Aaberg, Aaron
Paperback
The Ships That Never Came Home: Lost Vessels, Missing Crews, and the Mysteries of the Sea
Aaberg, Aaron
Paperback
The Ferry: Island Crossings, Commuters, Storms, Accidents, and the Boat That Connects Communities
Aaberg, Aaron
Paperback
The Surname Story: Family Names, Lost Jobs, Places, Nicknames, and the History Hidden in Ordinary People
Aaberg, Aaron
Paperback
The Cold War Bomber: Deterrence, Range, and the Aircraft Built for Nuclear Strategy
Aaberg, Aaron
Paperback
The Harrier Story: Vertical Flight, Small Carriers, and the Jump Jet That Defied Runways
Aaberg, Aaron
Paperback
Carrier Wings: Swing-Wing Fighters, Naval Aviation, and the Cold War Jet Age (Independent Book)
Aaberg, Aaron
Paperback
The Lighthouse Keepers: Storms, Solitude, Fog, and the People Who Guarded the Coast
Aaberg, Aaron
Paperback
The Container Ship World: Ports, Cranes, Storms, Crews, and the Hidden Journey of Everything We Buy
Aaberg, Aaron
Paperback
The Shipwreck Map: Lost Cargoes, Broken Hulls, Rescue Attempts, and the Stories Beneath the Waves
Aaberg, Aaron
Paperback
The Lifeboat Story: Volunteers, Storm Rescues, Wrecks, and the Courage of the Shore
Aaberg, Aaron
Paperback
The Warning Signs: Cracks, Smoke, Leaks, Alarms, and the Disasters People Nearly Prevented
Aaberg, Aaron
Paperback
Fortress Islands: Sieges, Sea Power, and the Battles for Malta, Rhodes, Cyprus, and Crete
Aaberg, Aaron
Paperback
The Siege from the Sea: Blockades, Landings, Supply Lines, and the Naval Side of Famous Sieges
Aaberg, Aaron
Paperback
Also in
Athletes
The Badger: The Life of Bernard Hinault and the Legacy of French Cycling
Fotheringham, William
Paperback
Dick Bremer: Game Used: My Life in Stitches with the Minnesota Twins
Bremer, Dick
Bruton, Jim
Hardcover
Heartland: A Forgotten Place, an Impossible Dream, and the Miracle of Larry Bird
O'Brien, Keith
Hardcover
We Are the World (Cup): A Personal History of the World's Greatest Sporting Event
Bennett, Roger
Hardcover
The Messi Effect: How the Global Legend Changed the Future of American Soccer
Tenorio, Paul
Hardcover
The Long Run: Steve Prefontaine, Frank Shorter, Joan Benoit, Grete Waitz, and the Decade That Made the Marathon Cool
Dugard, Martin
Hardcover
Fight Through It: The Battles, Breakthroughs, and Beauty of Becoming Resilient Enough to Never Give Up
Hall, Roy, Jr.
Paperback
The Bosses of the Bronx: The Endless Drama of the Yankees Under the House of Steinbrenner
Vaccaro, Mike
Hardcover
Masters of the Game: A Conversational History of the NBA in 75 Legendary Players
Smith, Sam
Jackson, Phil
Hardcover
In the Name of Freedom: A Political Dissident's Fight for Human Rights in the NBA and Around the World
Freedom, Enes Kanter
Hardcover
Moses and the Doctor: Two Men, One Championship, and the Birth of Modern Basketball
Epplin, Luke
Hardcover
The Long Run: A New York City Firefighter's Triumphant Comeback from Crash Victim to Elite Athlete
Butler, Charles
Long, Matt
Paperback
The Last Manager: How Earl Weaver Tricked, Tormented, and Reinvented Baseball
Miller, John W.
Hardcover
Duct Tape and Determination: A True Story of Turning Devastation Into Grit
Hunt-Broersma, Jacky
Hardcover
Earned: The True Cost of Greatness from One of Hockey's Fiercest Competitors
Pronger, Chris
Hardcover
Another Life: Discovering the Healing Power of Purpose on My Long Journey from Player to Preacher
Strawberry, Darryl
Hardcover
How to Build a Car: The Autobiography of the World's Greatest Formula 1 Designer
Newey, Adrian
Hardcover
The Score Takes Care of Itself: My Philosophy of Leadership
Walsh, Craig
Walsh, Bill
Jamison, Steve
Paperback
The Bookie: How I Bet It All on Sports Gambling and Watched an Industry Explode
Birkbeck, Matt
Manteris, Art
Hardcover
Royal Treatment: Jackie Robinson, Montreal, and the Breaking of Baseball's Color Barrier
McLaughlin, Sean J.
Hardcover
Checkmate: Genius, Lies, Ambition, and the Biggest Scandal in Chess (Large Print Edition)
Mezrich, Ben
Paperback
Soul Surfer: A True Story of Faith, Family, and Fighting to Get Back on the Board
Bundschuh, Rick
Hamilton, Bethany
Paperback
The Boys of Winter: The Untold Story of a Coach, a Dream, and the 1980 U.S. Olympic Hockey Team
Coffey, Wayne
Paperback
The Fight of His Life: Joe Louis's Battle for Freedom During World War II
Smith, Johnny
Roberts, Randy
Hardcover
Charlie Hustle: The Rise and Fall of Pete Rose, and the Last Glory Days of Baseball
O'Brien, Keith
Paperback
Cinderella Man: James J. Braddock, Max Baer, and the Greatest Upset in Boxing History
Schaap, Jeremy
Paperback
A Life's Calling: The Voice Behind the World's Greatest Horse Races
Durkin, Tom
Volponi, Paul
Shulman, Lenny
Hardcover
The Leadership Secrets of Nick Saban: How Alabama's Coach Became the Greatest Ever
Talty, John
Hardcover
The Spurrier Effect: How One Coach Transformed Gamecock Football
Miller, Kevin
Silvia, Brent
Hardcover
Running for My Life: One Lost Boy's Journey from the Killing Fields of Sudan to the Olympic Games
Lomong, Lopez
Paperback
Fight Through It: The Battles, Breakthroughs, and Beauty of Becoming Resilient Enough to Never Give Up
Hall, Roy, Jr.
Hardcover
Following Atticus: Forty-Eight High Peaks, One Little Dog, and an Extraordinary Friendship
Ryan, Tom
Paperback
Lambeau: The Epic Life of Earl Louis "Curly" Lambeau, the Man Who Invented the Green Bay Packers
Gould, Herb
Paperback
Ashes to Endzone: The Fight for Identity, Faith, and a Future Bigger Than the Game
Jones, Perris
Hardcover
Beyond Fast: How a Renegade Coach and His Unlikely High School Team Revolutionized Distance Running
Greif, Andrew
Brosnan, Sean
Lear, Chris
Hardcover
The Can-Do Mindset: How to Cultivate Resilience, Follow Your Heart, and Fight for Your Passions
Parker, Candace
Hardcover
That World Cup Guy: Forty Years, Nine World Cups and One Fan's Incredible Journey
Milne, Andy
Paperback
The Making of a Miracle: The Untold Story of the Captain of the 1980 Gold Medal-Winning U.S. Olympic Hockey Team
Eruzione, Mike
Boudette, Neal
Paperback
Heartland: A Forgotten Place, an Impossible Dream, and the Miracle of Larry Bird (Large Print Edition)
O'Brien, Keith
Hardcover
The Rocket That Fell to Earth: Roger Clemens and the Rage for Baseball Immortality
Pearlman, Jeff
Paperback
The Skateboard Life: Movers, Shakers, Makers & Rulebreakers: The Quintessential Story of Skateboard Culture
Williams, Neftalie
Hardcover
L.A. Story: Shohei Ohtani, the Los Angeles Dodgers, and a Season for the Ages
Plunkett, Bill
Hardcover
American Soccer Nation: The Remarkable 150-Year History of Yanks on a Roll, from Mob Football to the Modern Game
Franek, Mark C.
Paperback
Tommy's Honor: The Story of Old Tom Morris and Young Tom Morris, Golf's Founding Father and Son
Cook, Kevin
Paperback
Dottir: My Journey to Becoming a Two-Time Crossfit Games Champion
Davidsdottir, Katrin
McKernan, Rory
Paperback
Running the Table: The Legend of Kid Delicious, the Last Great American Pool Hustler
Wertheim, L. Jon
Paperback
From the Outhouse to the Penthouse: The Football Journey of Hall of Famer Larry Little
Zagorski, Joe
Paperback
Bart's Heart: A Journey of Family, Friendship, Football and Faith
Lee, David T.
Burrell, Bart
Paperback
More Than a Game: How the Uconn Basketball Dynasty Was Built on a Culture of Caring
Calhoun, Jim
Amore, Dom
Hardcover