Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
What Images Really Tell Us: Visual Rhetoric in Art, Graphic Design, and Advertising

What Images Really Tell Us: Visual Rhetoric in Art, Graphic Design, and Advertising

Mariani, Massimo

Paperback

General ArtGraphic DesignArt & Popular Culture

Publisher Price: $39.95

ISBN10: 8417656049
ISBN13: 9788417656041
Publisher: Hoaki Books
Published: Oct 15 2019
Pages: 288
Weight: 1.65
Height: 0.70 Width: 6.70 Depth: 9.60
Language: English
How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analyzing the meaning and construction of images, throughout history to present times, from the point of view of visual rhetoric. From advertising to graphic design, cinema and art, the book takes the reader on a journey of metaphors, metonymies, hyperboles and other rhetorical figures, which compose the visual language and the power of its meaning. By learning to identify them, and knowing examples of how they have been used, the reader will learn how to use and master the language of images.

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