Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Welcome to the set: Inside television, journalism and marketing

Welcome to the set: Inside television, journalism and marketing

Barra Júnior, Edilásio

Paperback

Biographies General

ISBN13: 9798175516785
Publisher: Independently Published
Published: Sep 25 2026
Pages: 148
Weight: 0.46
Height: 0.34 Width: 6.00 Depth: 9.00
Language: English
Forty-seven years inside Brazilian television, told from the inside.

Edilásio Barra Junior began at Rede Globo in 1979, as an actor, and never left. He created and presented Programa VIP, interviewed more than five thousand people, bought his own airtime, sold his own sponsorship and learned the business of television from the only place where it can be learned: the set.

This is what stayed. The rule the audience will never know exists - that once you choose the side you shoot from, you do not cross to the other one. The thirty seconds of nothing that sound records before packing up, and why an edit gets a hiccup without them. The night a tape with five years of work on it was recorded over in a corridor. And the arithmetic nobody does out loud: where the advertising money actually went, what television stopped selling because it never learned to name it, and why the rarest product in the market is sold like washing powder.

Part memoir, part field manual, part press archive. Written for anyone who works with a microphone in their hand - and for anyone who wants to understand the machine behind the screen.

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