Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The visual brand identity of Yves Saint Laurent

The visual brand identity of Yves Saint Laurent

Meijer, Maylita

Paperback

General ArtInterior Design

ISBN10: 3844311920
ISBN13: 9783844311921
Publisher: Lap Lambert Academic Pub
Published: Mar 15 2011
Pages: 120
Weight: 0.41
Height: 0.28 Width: 6.00 Depth: 9.00
Language: English
Many know the famous Mr. Saint Laurent for his influence on fashion and how modern women dress today. But nowadays, it is creative director Stefano Pilati who dictates at the luxury fashion house. The brand aspires to have an artistic approach to fashion design in an industry that is mostly commercially driven. With the arrival of the Internet and with that access to immediate information, luxury fashion houses have become fully accessible and also approachable for the public. The brands have to represent themselves through multiple media channels, where the communication of a strong brand identity is vital. The research will look into ways for the brand to communicate the visual brand identity in the current fashion climate with Stefano Pilati''s visioning, while maintaining Mr. Saint Laurent''s legacy at the same time.

Also in

General Art

View All