Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Vision AIDS in America: A Social History of Eyewear and Sight Correction Since 1900

Vision AIDS in America: A Social History of Eyewear and Sight Correction Since 1900

Segrave, Kerry

Paperback

Business GeneralHealth GeneralGeneral Sociology

ISBN10: 0786462914
ISBN13: 9780786462919
Publisher: McFarland & Company
Published: Apr 6 2011
Pages: 218
Weight: 0.79
Height: 0.70 Width: 5.90 Depth: 8.90
Language: English

This text examines the eyewear industry in America from 1900 to 2008, a period which mirrors an increased demand for eyewear. Eyeglasses, sunglasses and contacts are discussed. Topics covered include the marketing and selling of eyewear with particular attention paid to advertising strategies and the internal structures of the industry and its regulations, which have sometimes helped and sometimes hurt consumers. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marketing into a fashion accessory and a personal statement.

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