Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Verb Conditioning

Verb Conditioning

Ferré, Albert

Paperback

General Architecture

Publisher Price: $14.95

ISBN10: 849595186X
ISBN13: 9788495951861
Publisher: Actar D
Published: Jul 1 2005
Pages: 280
Weight: 2.03
Height: 1.07 Width: 7.06 Depth: 9.62
Language: English
The fourth issue of Verb looks at two related processes: the conditioning of architectural environments and the conditioning of behaviors. On the one hand, studies of luminosity, sound, atmosphere and temperature expand the range of techniques available to the discipline, allowing the production of ever more extensive effects with increasingly minimal means. On the other, the rise of commerce, theming and the manufacturing of identity produce a different set of effects, directing users and their emotions for maximum financial success. What are the real potentials of conditioning? Do these new environments merely replicate the existing with increasing accuracy and sophistication, or can they generate qualitatively new atmospheres capable of stimulating not just new effects but also new forms of living? Featured works: The Venetian in Las Vegas, Spanish Pavilion in Aichi by FOA, New Milan Trade Fair by Fuksas, Arup SoundLab, Décosterd & Rahm, Arakawa + Gins, Enric Ruiz, Tomihiro Museum by Makoto Yokomizo, and texts by Norman Klein and AUDC.

Also in

General Architecture

View All