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Using Focus Groups in Research
Paperback
Series: Continuum Research Methods
ISBN13: 9780826464729
Publisher: Continnuum-3PL
Published: Dec 1 2003
Pages: 104
Weight: 0.32
Height: 0.34 Width: 5.88 Depth: 8.54
Language: English
Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on:
* planning and organising focus groups
* what types of questions to use
* the limitations and advantages of using these groups as research methods
* collecting the data at group sessions
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