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Understanding Media Users

Understanding Media Users

Hardcover

General Sociology

ISBN10: 1405155663
ISBN13: 9781405155663
Publisher: John Wiley & Sons
Published: Sep 12 2008
Pages: 231
Weight: 1.10
Height: 0.70 Width: 6.00 Depth: 9.00
Language: English
Understanding Media Users: From Theory to Practice focuses on the blurred concept of the active audience at the core of media studies.
  • examines the relationship between media and audiences by one of the world's leading media scholars
  • provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory
  • charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies
  • concludes with additional insights into the future of media reception in a global age

Also from

Wilson

Also in

General Sociology