Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Understanding Media: The Extensions of Man

Understanding Media: The Extensions of Man

Lapham, Lewis H.
McLuhan, Marshall

Paperback

General Sociology

ISBN10: 0262631598
ISBN13: 9780262631594
Publisher: MIT Press
Published: Oct 24 1994
Pages: 400
Weight: 1.14
Height: 0.97 Width: 5.94 Depth: 8.90
Language: English
The groundbreaking, seminal work that redefined the way we think about communication--and the then-emerging phenomenon of mass media.


Marshall McLuhan's classic work Understanding Media was called a timeless analysis of how language, speech, and technology shape human behavior in the era of mass communication by the Wall Street Journal when it was first published in 1964. The book famously anticipated the impact of electronic media and the internet on culture and society, and challenged our assumptions about how and what we communicate. It also coined the well-known phrases the media is the message and the global village, which described, respectively, the hierarchy of media and content and the shrinking of our world due to electronic media.

In this edition's introduction, esteemed editor and writer Lewis Lapham reevaluated McLuhan's work in the light of technological as well as political and social changes in the latter half of the twentieth century, showing why McLuhan's theories enjoyed the critical influence that they did and how he became one of the prophetic voices of our time.

In an age of constant connectedness, it is all too easy to forget we did not always live our lives immersed in social media and push notifications. This book offers an invaluable glimpse at just how we got here.

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