Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Utilizing Embeddings to Learn a Universal Customer Behavior Representation in E-Commerce

Utilizing Embeddings to Learn a Universal Customer Behavior Representation in E-Commerce

Alves Gomes, Miguel

Paperback

Business GeneralInvesting & FinanceGeneral Computers

ISBN10: 3658507802
ISBN13: 9783658507800
Publisher: Springer Vieweg
Published: Feb 25 2026
Pages: 220
Weight: 0.65
Height: 0.55 Width: 5.83 Depth: 8.27
Language: English
E-commerce operates in a highly dynamic and competitive environment, where customer satisfaction is key to success. Delivering personalized experiences at scale requires systems capable of reliably modeling individual customer behavior while respecting privacy and data protection constraints such as the GDPR. This book proposes a universal, privacy-compliant customer representation that is task-agnostic and incrementally adaptable. A decoupled three-stage approach is introduced, combining self-supervised learning of customer embeddings from behavioral data with flexible downstream models for predicting customer intentions. Temporal extensions improve performance, particularly under sparse information conditions, while lifelong learning enables dynamic adaptation to new interactions and evolving product spaces without full retraining.

Also in

General Computers

View All