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Using Information to Develop a Culture of Customer Centricity: Customer Centricity, Analytics, and Information Utilization
Paperback
Business GeneralApplicationsGeneral Computers
ISBN13: 9780124105430
Publisher: Morgan Kaufmann Publ Inc
Published: Nov 29 2013
Pages: 108
Weight: 0.34
Height: 0.22 Width: 6.00 Depth: 9.00
Language: English
Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes that lead to excellent customer experiences resulting in increased revenues. Each chapter delves into each precept in more detail.
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