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Using Focus Groups: Theory, Methodology, Practice
Paperback
ISBN13: 9781526445612
Publisher: Sage Publications Ltd
Published: Dec 16 2020
Pages: 368
Weight: 1.30
Height: 0.70 Width: 6.70 Depth: 9.60
Language: English
Drawing on the authors′ thirty years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process.
Loaded with real world research examples from across the social sciences, and learning features such as ′expert advice′ and ′concepts and theories′ boxes, as well as end of chapter exercises and further reading, this is the perfect manual for novice researchers who want to conduct a successful focus group.
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