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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Usage and awareness of the Nutritional Fact Label among the consumers in Jodhpur

Usage and awareness of the Nutritional Fact Label among the consumers in Jodhpur

Paperback

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ISBN10: 1499746849
ISBN13: 9781499746846
Publisher: Createspace
Published: Jun 1 2014
Pages: 28
Weight: 0.20
Height: 0.06 Width: 8.50 Depth: 11.02
Language: English
Consumer demand for higher quality foods has been increasing, especially in high income countries, based on consumers' increased knowledge about links between diet and health; awareness of quality characteristics and access to information about new production and processing technologies. Using data from a questionnaire survey conducted among 100 respondents in Jodhpur, Rajasthan, India, the study assesses the level of awareness about categories of information generally displayed on food labels. The level of awareness and the purchase decisions are compared across different socio-economic groups. It is found that consumers in Jodhpur are fairly aware of the information provided on the food labels. Differences across different socio-economic groups are also significant in many cases. The results have very strong implications for regulatory authorities as well as the food companies.

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