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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
USAF Message Development

USAF Message Development

Paperback

MarketingGeneral Political ScienceGeneral Sociology

ISBN10: 1025095952
ISBN13: 9781025095950
Publisher: Hutson Street Press
Published: May 22 2025
Pages: 42
Weight: 0.16
Height: 0.09 Width: 6.14 Depth: 9.21
Language: English

The Air Force faces significant challenges in communicating for effect in today's information environment. The changing face of information technology, the increased flow of information, and lack of resources make it increasingly difficult to communicate the Air Force message to our key audiences of Congress, the media, and the general public. Compounding this brave new information environment is the historic reticence of Air Force officers to communicate frequently and openly. Although absolutely superior at our core mission, the cultural bias against communicating makes our service vulnerable to a lack of understanding which puts our Air Force priorities at risk.

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Pipan, Michael A.

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General Political Science