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Understanding the Business of Global Media in the Digital Age
Hardcover
Business GeneralGeneral Political ScienceGeneral Sociology
ISBN13: 9781138688964
Publisher: Routledge
Published: Oct 19 2017
Pages: 270
Weight: 1.53
Height: 0.69 Width: 7.50 Depth: 9.25
Language: English
This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. In addition to introducing today's convergent world of global media, the book gives readers a greater understanding of their own roles within the media industries.
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