Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Understanding Audiences: Learning to Use the Media Constructively

Understanding Audiences: Learning to Use the Media Constructively

Wicks, Robert
Atkin, David J.
Lin, Carolyn

Paperback

Series: Routledge Communication

General ReferenceGeneral Sociology

PREORDER - Expected ship date March 12, 2027

ISBN10: 104123533X
ISBN13: 9781041235330
Publisher: Routledge
Published: Mar 12 2027
Pages: 254
Language: English

Fully updated for a second edition, Understanding Audiences helps students recognize the crucial role that media plays in their lives and ways in which they can use it constructively.

Robert H. Wicks, David Atkin and Carolyn A. Lin consider the relationship between the producers and the receivers of media information, focusing on how messages shape perceptions of social reality. They analyse how contemporary media vie for the attention of the audience members and evaluate the importance of message structure and content in attracting and maintaining the attention of audiences. This fully updated and revised edition explores new business models - including social media influencers, IP licensing, non-industry content creation - as well as emerging technologies, such as Artificial Intelligence (AI), and their impact on an evolving media environment. The book promotes the development of media literacy skills and helps readers to understand the processes associated with engaging them in media messages. It also offers them tools to apply toward the shaping of media in a socially constructive way.

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