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Understanding Engagement in Transmedia Culture
Hardcover
Business GeneralGeneral Sociology
ISBN13: 9781138632783
Publisher: Routledge
Published: Dec 3 2019
Pages: 198
Weight: 1.05
Height: 0.70 Width: 6.10 Depth: 9.40
Language: English
This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. It is perfect for students and scholars working in film and television studies, as well as media industries and audience studies.
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