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Typography & Language in Everyday Life: Prescriptions and Practices
Paperback
Series: Language in Social Life
ISBN13: 9780582357556
Publisher: Routledge
Published: Mar 1 2001
Pages: 224
Weight: 0.75
Height: 0.50 Width: 6.10 Depth: 9.10
Language: English
Typography and Language in Everyday Life provides a detailed look at graphic as well as linguistic aspects of language and suggests there is much to be gained from collaboration between typographers and applied linguists.
The first part of the book provides an introduction to aspects of typographic theory and history and suggests some areas of applied linguistics that offer approaches to studying graphic language. The second part comprises case studies which look at the relationship between prescription and practice for visual organisation by considering everyday display typography, house style and typing manuals, and letter-writing. Each of these subjects is looked at from historical and theoretical perspectives.
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