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Trademark Dilution
Paperback
Publisher Price: $153.95
ISBN13: 9781528926843
Publisher: Austin Macauley
Published: May 31 2022
Pages: 278
Weight: 0.87
Height: 0.58 Width: 6.14 Depth: 9.21
Language: English
This book will provide that dilution is a 'sui generis' brand remedy applicable to reputed trademarks in accordance to their aggregated inherent and acquired strength. The book will address the non-harmonised nature of dilution, which reflects a problem in an age of borderless trade and cyber commerce and emphasises the need to answer the question: To what extent should reputed trademarks be protected by dilution beyond the traditional trademark protection from likelihood of confusion?
The book includes a proposal for an operative legal framework based on conclusions and distinctions derived from the comparison of dilution, as adopted and interpreted in different areas of the world, comparative case studies and comparison with neighbouring legal rights, such as Tort Law, Unfair Competition, Moral Rights, Equitable Rights, Publicity Rights and Unlawful Enrichment.
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