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612-822-4611
Towards Localization of Anglicisms

Towards Localization of Anglicisms

Paperback

Linguistics

ISBN10: 3639014030
ISBN13: 9783639014037
Publisher: Blues Kids Of Amer
Published: May 6 2008
Pages: 176
Weight: 0.54
Height: 0.38 Width: 6.00 Depth: 9.00
Language: English
The study investigates the ways in which the use of anglicisms on the localized promotional websites of global companies may be beneficial for the companies. The study suggests that anglicisms may be used in a promotional text as a strategic device, and localization of anglicisms is defined as part of the localization process which requires the adap-tation of the stylistic, grammatical, and sociolinguistic aspects of anglicisms to the target language.

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