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The World Made Meme: Public Conversations and Participatory Media

The World Made Meme: Public Conversations and Participatory Media

Paperback

Series: Information Society

General ComputersGeneral Sociology

ISBN10: 026253522X
ISBN13: 9780262535229
Publisher: MIT Press
Published: Apr 13 2018
Pages: 272
Weight: 0.70
Height: 0.60 Width: 5.60 Depth: 8.70
Language: English
How memetic media--aggregate texts that are collectively created, circulated, and transformed--become a part of public conversations that shape broader cultural debates.

Internet memes--digital snippets that can make a joke, make a point, or make a connection--are now a lingua franca of online life. They are collectively created, circulated, and transformed by countless users across vast networks. Most of us have seen the cat playing the piano, Kanye interrupting, Kanye interrupting the cat playing the piano. In The World Made Meme, Ryan Milner argues that memes, and the memetic process, are shaping public conversation. It's hard to imagine a major pop cultural or political moment that doesn't generate a constellation of memetic texts. Memetic media, Milner writes, offer participation by reappropriation, balancing the familiar and the foreign as new iterations intertwine with established ideas. New commentary is crafted by the mediated circulation and transformation of old ideas. Through memetic media, small strands weave together big conversations.

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