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The Religious Dimensions of Advertising

The Religious Dimensions of Advertising

Hardcover

Series: Religion/Culture/Critique

Religion General AnthropologyGeneral Sociology

ISBN10: 1403974705
ISBN13: 9781403974709
Publisher: Springer Nature
Published: Dec 20 2006
Pages: 190
Weight: 0.76
Height: 0.67 Width: 6.34 Depth: 8.34
Language: English
This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.

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General Sociology