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The Psychology of FinTech: How Behavioral Science Drives Financial Product Success (And Why Most Apps Fail)
Paperback
Publisher: Independently Published
Published: Jun 29 2025
Pages: 124
Weight: 0.39
Height: 0.29 Width: 6.00 Depth: 9.00
Language: English
In the fast-moving world of financial technology, product success isn't just about algorithms or design-it's about understanding how people actually behave with money.
The Psychology of FinTech is a groundbreaking guide that merges behavioral science with product strategy to reveal why most financial apps fail-and how to build ones that truly stick.
Written for product managers, financial advisors, and UX leaders, this book dives deep into cognitive biases, trust design, decision friction, and habit loops to help you build smarter financial products that change behavior at scale.
With insights drawn from psychology, behavioral economics, and Dr. Rajan Nagarajan's decade-long experience in FinTech innovation, this book offers a clear, ethical, and practical framework to turn theory into results.
Whether you're building the next savings app, robo-advisor, or decentralized finance tool, this is your behavioral playbook.
Ideal for readers of:
Nudge by Richard Thaler
Hooked by Nir Eyal
The Behavioral Investor by Daniel Crosby
FinTech professionals designing behavior-driven systems
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