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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Capital War: How Foreign Companies Fight Their War in China

Capital War: How Foreign Companies Fight Their War in China

Paperback

Series: Cases in Modern Chinese Business

EconomicsChineseGeneral Political Science

Currently unavailable to order

ISBN10: 1844641082
ISBN13: 9781844641086
Publisher: Paths Publishing Group
Published: Sep 30 2014
Pages: 242
Language: English
This is a fascinating study of 12 major 'capital wars' in China led by overseas companies. The companies include Caterpillar, Mittal, Alcatel, Danone, SEB, BMW, UBS, L'Oreal, Toyota, Bayer, Johnson & Johnson, and Coca-Cola. Each chapter examines one company, with expert coverage provided by leading Chinese business and finance professor Wang Kangmao. Part of the practical new Cases in Modern Chinese Business series, the book offers insights and analysis on how business is done in China. (Series: Cases in Modern Chinese Business) [Subject: Asian Studies, Chinese Studies, Business]

Also in

Chinese