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The Presidency and Rhetorical Leadership

The Presidency and Rhetorical Leadership

Paperback

Series: Presidential Rhetoric and Political Communication, Book 6

Public Speaking & Speech WritingGeneral Political ScienceUnited States Politics

ISBN10: 1603440569
ISBN13: 9781603440561
Publisher: Texas A&M University Press
Published: Feb 14 2008
Pages: 280
Weight: 0.91
Height: 0.63 Width: 6.00 Depth: 9.00
Language: English
Successful presidential leadership depends upon words as well as deeds. In this multifaceted look at rhetorical leadership, twelve leading scholars in three different disciplines provide in-depth studies of how words have served or disserved American presidents.

At the heart of rhetorical leadership lies the classical concept of prudence, practical wisdom that combines good sense with good character. From their disparate treatments of a range of presidencies, an underlying agreement emerges among the historians, political scientists, and communication scholars included in the volume. To be effective, they find, presidents must be able to articulate the common good in a particular situation and they must be credible on the basis of their own character. Who they are and what they can do are thus twin pillars of successful rhetorical leadership.

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General Political Science