• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Political Marketing Game

The Political Marketing Game

Paperback

General Political Science

ISBN10: 1349359440
ISBN13: 9781349359448
Publisher: Palgrave MacMillan
Published: Jan 1 2011
Pages: 259
Weight: 0.77
Height: 0.61 Width: 5.50 Depth: 8.50
Language: English
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

Also in

General Political Science