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The Political Marketing Game

The Political Marketing Game

Hardcover

General Political Science

ISBN10: 0230537774
ISBN13: 9780230537774
Publisher: Palgrave MacMillan
Published: Mar 29 2011
Pages: 259
Weight: 1.15
Height: 0.90 Width: 5.70 Depth: 8.50
Language: English
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

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General Political Science