Sign-In
Cart
The Foundation: Building a Real Estate Businesss That Stands Strong
Paperback
Business GeneralManagementReal Estate
Publisher: Willowcross Consulting
Published: Apr 10 2026
Pages: 248
Weight: 0.74
Height: 0.52 Width: 6.00 Depth: 9.00
Language: English
Most real estate agents don't fail because they lack talent. They fail because nobody showed them how to build a business that actually holds together and supports them.
The Foundation follows a new agent as he learns - through mentorship, real mistakes, and hard-won clarity - that the difference between agents who last and agents who burn out comes down to one thing: structure.
Told as a story you can see yourself in, this book walks through the systems, habits, and decisions that turn a scattered first year into a business that can grow without breaking. From knowing your numbers and protecting your time, to building real client relationships and learning when to ask for help - each chapter teaches through narrative and ends with practical takeaways you can use immediately.
Includes 11 printable appendices - worksheets, trackers, daily routines, and a 7-day reset - plus a full glossary of terms.
Designed as a 12-week reading journey. Built for new agents, growing agents, and anyone ready to stop surviving and start building.
Also in
Real Estate
Stop Asking for Referrals: Build a Magnetic Business Through Intentional Care & Real Relationships
McNally, Flor de Maria
Paperback
Lonely Planet Toilets of the World: 100 Strange and Spectacular Thrones, Commodes, Loos, and Latrines
Planet, Lonely
Hardcover
Zeckendorf: The autobiograpy of the man who played a real-life game of Monopoly and won the largest real estate empire in history.
Zeckendorf, William
Paperback
Profitable Properties: Airbnb Insider Secrets to Find, Optimize, Price, & Book Direct any Short-Term Rental Investment for Year-Round Occupancy
Rusteen, Daniel Vroman
Paperback
Bubble in the Sun: The Florida Boom of the 1920s and How It Brought on the Great Depression
Knowlton, Christopher
Paperback
The Book on Rental Property Investing: How to Create Wealth with Intelligent Buy and Hold Real Estate Investing
Turner, Brandon
Paperback
Solve Your Money Troubles: Strategies to Get Out of Debt and Stay That Way
Loftsgordon, Amy
O'Neill, Cara
Paperback
Georgia Real Estate License Exam Prep: All-in-One Review and Testing to Pass Georgia's PSI Real Estate Exam
Mettling, Stephen
Cusic, David
Mettling, Ryan
Paperback
The No B.S. Guide to Military Life: How to build wealth, get promoted, and achieve greatness
Pere, David
Paperback
The Real Estate Game: The Intelligent Guide to Decisionmaking and Investment
Poorvu, William J.
Cruikshank, Jeffrey L.
Hardcover
Saving the Family Cottage: Creative Ways to Preserve Your Cottage, Cabin, Camp, or Vacation Home for Future Generations
O'Connell, Ann
Borchers, Timothy B.
Paperback
Real Estate Is Not Rocket Science: The Six Core Building Blocks to Succeed in Any Market
Shull, Steve
Paperback
Real Estate License Exams for Dummies: Book + 4 Practice Exams + 525 Flashcards Online
Yoegel, John A.
Paperback
Section 1031 Exchanges: How to Swap Till Ya' Drop, Building Family Wealth While Minimizing Taxes
Rogers, Louis J.
Paperback
Escaping the Housing Trap: The Strong Towns Response to the Housing Crisis
Marohn, Charles L., Jr.
Herriges, Daniel
Hardcover
Mortgages 101: Quick Answers to Over 250 Critical Questions about Your Home Loan
Reed, David
Paperback
Find It, Fix It, Flip It!: Make Millions in Real Estate--One House at a Time
Corbett, Michael
Paperback
The Foreclosure Survival Guide: Keep Your House or Walk Away with Money in Your Pocket
Loftsgordon, Amy
O'Neill, Cara
Paperback
The SEQUENCE: A Personal Journey and Proven Framework for Commercial Real Estate Brokerage Success
Buchanan Sior, Allen C.
Paperback
Selling Buildings: Maximizing Prices and Profitsin Commercial Real Estate
Santomassimo, Rod
Knakal, Bob
Paperback
Principles of Real Estate Practice in North Carolina: 3rd Edition
Cusic, David
Mettling, Ryan
Mettling, Stephen
Paperback
What Every Real Estate Investor Needs to Know about Cash Flow... and 36 Other Key Financial Measures
Gallinelli, Frank
Paperback
The McGraw-Hill 36-Hour Course: Accounting
Arnett, Harold E.
Davidoff, Howard
Dixon, Robert L.
Paperback
Principles of Real Estate Practice in Georgia: 3rd Edition
Cusic, David
Mettling, Ryan
Mettling, Stephen
Paperback
Buy, Rehab, Rent, Refinance, Repeat: The Brrrr Rental Property Investment Strategy Made Simple
Greene, David M.
Paperback
The Property Management Tool Kit: 100 Tips and Techniques for Getting the Job Done Right
Beirne, Mike
Paperback
ABCs of Real Estate Investing: The Secrets of Finding Hidden Profits Most Investors Miss
McElroy, Ken
Paperback
First-Time Landlord: Your Guide to Renting Out a Single-Family Home
Portman, Janet
Bray, Ilona
Paperback
Principles of Real Estate Practice in Virginia: Second Edition
Cusic, David
Mettling, Ryan
Mettling, Stephen
Paperback
Your First Year in Real Estate, 3rd Edition: Making the Transition from Total Novice to Successful Professional
Zeller, Dirk
Paperback
Flipping Houses QuickStart Guide: The Simplified Beginner's Guide to Finding and Financing the Right Properties, Strategically Adding Value, and Flipp
Covington, Elisa Zheng
Paperback
Trump: Los Mejores Consejos de Bienes Raíces Que He Recibido: 100 Expertos Comparten Sus Estrategias
Trump, Donald J.
Paperback
New York Real Estate License Exam Prep: All-in-One Review and Testing to Pass New York's Real Estate Exam
Mettling, Ryan
Mettling, Stephen
Somers, Jane
Paperback
The Commercial Mortgages 101: Everything You Need to Know to Create a Winning Loan Request Package
Reinhard, Michael
Paperback
The Real Estate Team Playbook: Work Smarter. Profit More. Get Your Life Back.
Green, Dana
Lack, Jonathan
Shull, Steve
Paperback
How to Invest in Real Estate: The Ultimate Beginner's Guide to Getting Started
Turner, Brandon
Dorkin, Joshua
Paperback
The Book on Managing Rental Properties: A Proven System for Finding, Screening, and Managing Tenants with Fewer Headaches and Maximum Profits
Turner, Brandon
Turner, Heather
Paperback
How to Start House Flipping: How to Find, Finance & Rehab & Flip Real Estate
Roberts, Scott
Paperback
Race for Profit: How Banks and the Real Estate Industry Undermined Black Homeownership
Taylor, Keeanga-Yamahtta
Paperback
The E-Myth Real Estate Agent: Why Most Real Estate Businesses Don't Work and What to Do About It
Korn, Brad
Gerber, Michael E.
Hardcover
Principles of Real Estate Practice in New Jersey: 3rd Edition
Cusic, David
Mettling, Ryan
Mettling, Stephen
Paperback
The Trump: The Best Real Estate Advice I Ever Received: 100 Top Experts Share Their Strategies
Trump, Donald J.
Paperback
California Real Estate License Exam Prep: All-in-One Review and Testing to Pass California's Real Estate Exam
Mettling, Ryan
Cusic, David
Mettling, Stephen
Paperback
The Full Fee Agent: How to Stack the Odds in Your Favor as a Real Estate Professional
Shull, Steve
Voss, Chris
Paperback
The AI Agent: How to Save Time, Scale Smarter, and Embrace the Future of the Real Estate Industry
Garson, Ryan
Paperback
The Multifamily Millionaire, Volume I: Achieve Financial Freedom by Investing in Small Multifamily Real Estate
Murray, Brian
Turner, Brandon
Paperback
Next Level Real Estate Asset Protection: Comprehensive Strategies for Investors
Coons, Clint
Paperback
North Carolina Real Estate License Exam Prep: All-in-One Review and Testing to Pass North Carolina's Pearson Vue Real Estate Exam
Cusic, David
Mettling, Ryan
Mettling, Stephen
Paperback
Flamingos, Fines, and HOAs: A Survival Guide to Navigating Homeowners' Associations
Erggelet, Allison Cecchini
Paperback
The No B.S. Guide to Military Life: How to build wealth, get promoted, and achieve greatness
Pere, David
Hardcover
Principles of Real Estate Practice in South Carolina: Third Edition
Cusic, David
Mettling, Ryan
Mettling, Stephen
Paperback
The Book on Flipping Houses: How to Buy, Rehab, and Resell Residential Properties
Scott, J.
Paperback
Cashing In Tax Free: Your Ultimate Guide to a Tax-Free Retirement & Estate Planning Using 1031 Exchange and DSTs (Delaware Statutory Trusts) - Revised
Piscitelli, Frank
Pappas, Leslie
Paperback
Principles of Real Estate Practice in Massachusetts: 3rd Edition
Cusic, David
Mettling, Ryan
Mettling, Stephen
Paperback
Illinois Real Estate License Exam Prep: All-in-One Review and Testing To Pass Illinois' PSI Real Estate Exam
Cusic, David
Mettling, Ryan
Mettling, Stephen
Paperback
Optimize YOUR Bnb: The Definitive Guide to Ranking #1 in Airbnb Search by a Prior Employee
Rusteen, Daniel Vroman
Paperback
Your First 365 Days in Real Estate: How to build a successful real estate business (starting with nothing)
Zavitz, Shelley
Paperback
The Multifamily Millionaire, Volume I: Achieve Financial Freedom by Investing in Small Multifamily Real Estate
Murray, Brian
Turner, Brandon
Hardcover
Libertad Inmobiliaria: Consigue la libertad financiera con la inversión inmobiliaria
Galán, Carlos
Paperback
Principles of Real Estate Practice in Tennessee: 3rd Edition
Mettling, Stephen
Cusic, David
Mettling, Ryan
Paperback
PreSale Without Fail: The Secret to Launching New Communities with Maximum Results
Oakley, Kevin
Paperback
Shift: How Top Real Estate Agents Tackle Tough Times (Paperback)
Papasan, Jay
Jenks, Dave
Keller, Gary
Paperback
Principles of Real Estate Practice in Maryland: Second Edition
Mettling, Ryan
Mettling, Stephen
Cusic, David
Paperback
The Housing Practitioner's Playbook: How to Succeed as an Affordable Housing Advocate
Jones, Eugene E.
Hardcover
Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties
Carl, Avery
Paperback
Virginia Real Estate License Exam Prep: All-in-One Review and Testing to Pass Virginia's PSI Real Estate Exam
Cusic, David
Mettling, Ryan
Mettling, Stephen
Paperback
Real Estate by the Numbers: A Complete Reference Guide to Deal Analysis
Scott, J.
Meyer, Dave
Paperback
Real Estate Investing 101: Best New Foreclosure Solutions (Top 10 Tips) - Volume 5
Steinhoff, H. Richard
Paperback
How to Buy Bank-Owned Properties for Pennies on the Dollar: A Guide to Reo Investing in Today's Market
Adams, Jeff
Hardcover
Colorado Real Estate License Exam Prep: All-in-One Review and Testing to Pass Colorado's PSI Real Estate Exam
Mettling, Ryan
Mettling, Stephen
Cusic, David
Paperback
Resimercial Revolution: A Broker's Playbook for Commercial Real Estate Mastery (Book # 1)
Hardy, Tony
Paperback
Property Decisions: Avoid Family Disputes and Painful Taxes to Build a Legacy that Lasts (Large Print Edition)
Ihara, Julie
Ihara, Dan
Paperback
Modern Real Estate Investing: The Delaware Statutory Trust
Harvey Cpa, Mbt Trawnegan Gall
Kangas, David
Paperback
Principles of Real Estate Practice in Texas: Third Edition
Cusic, David
Mettling, Ryan
Mettling, Stephen
Paperback
How to Grow Rich with The Power of Compounding: Accelerated Wealth Creation Blueprint, for the Success you truly deserve!
Kumar, Prashant
Kumar, Praveen
Paperback
Rethinking the Economics of Land and Housing
MacFarlane, Laurie
Ryan-Collins, Josh
Lloyd, Toby
Paperback
Small Spaces in Big Places: The Real Estate Strategy For Financial Freedom and a Life You Don't Need a Vacation From
Barker, Jennifer
Barker, Wayne
Paperback
Questions Every Seller Must Ask: How to Avoid Costly Mistakes and Sell Your Home for More
Jenman, Neil
Paperback
The Full Fee Agent: How to Stack the Odds in Your Favor as a Real Estate Professional
Voss, Chris
Shull, Steve
Hardcover
Confessions of a Real Estate Entrepreneur: What It Takes to Win in High-Stakes Commercial Real Estate: What It Takes to Win in High-Stakes Commercial
Randel, James A.
Randel, Jim
Paperback
Texas Real Estate License Exam Prep: All-in-One Review and Testing to Pass Texas' Pearson Vue Real Estate Exam
Cusic, David
Mettling, Ryan
Mettling, Stephen
Paperback
Massachusetts Real Estate License Exam Prep: All-in-One Testing and Testing to Pass Massachusetts' PSI Real Estate Exam
Cusic, David
Mettling, Ryan
Mettling, Stephen
Paperback
Tennessee Real Estate License Exam Prep: All-in-One Review and Testing to Pass Tennessee's PSI Real Estate Exam
Cusic, David
Mettling, Ryan
Mettling, Stephen
Paperback
How to Start Real Estate Investing with Little Money: Creative Real Estate Financing Techniques
Turner, Murry
Paperback
The Lombardi Rules: 25 Lessons from Vince Lombardi--The World's Greatest Coach
Lombardi, Vince
Hardcover
Principles of Real Estate Practice in Arkansas: 3rd Edition
Mettling, Ryan
Mettling, Stephen
Cusic, David
Paperback
Alabama Real Estate License Exam Prep: All-in-One Review and Testing to Pass Alabama's Pearson Vue Real Estate Exam
Mettling, Stephen
Cusic, David
Mettling, Ryan
Paperback
The Six-Figure Business Broker: A step-by-step guide to brokering success
Thomas, William M.
Paperback
Florida Real Estate License Exam Prep: All-in-One Review and Testing to Pass Florida's Real Estate Exam
Mettling, Stephen
Cusic, David
Mettling, Ryan
Paperback
Suenos En Concreto: Lecciones de un billonario en el mundo del desarrollo = Powerhouse Principles
Perez, Jorge
Paperback
Doors Open When You Knock: A Realtor's Handbook for Boundless Opportunity and Freedom
Ross, Steven
Paperback
PREP Practical Real Estate Practices: A Handbook for Residential Real Estate Agents
Levinson, Peter
Paperback
Michigan Real Estate License Exam Prep: All-in-One Review and Testing to Pass Michigan's PSI Real Estate Exam
Cusic, David
Mettling, Ryan
Mettling, Stephen
Paperback
The Book on Advanced Tax Strategies: Cracking the Code for Savvy Real Estate Investors
Macfarland, Matthew
Han, Amanda
Paperback
The HELOC Acceleration Strategy: How to Pay Off Your Mortgage Years Faster Using a Home Equity Line of Credit
Green, Janice
Paperback
Buy & Rent Foreclosures: 3 Million Net Worth, 22,000 Net Per Month, In 7 Years...You can too!
Neilson, Joseph
Paperback