Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Blue Way

The Blue Way

Adamson, Daniel De Faro
Andrew, Joe

Paperback

Personal Finance

ISBN10: 1416547355
ISBN13: 9781416547358
Publisher: Simon & Schuster
Published: Sep 23 2008
Pages: 256
Weight: 0.53
Height: 0.61 Width: 5.42 Depth: 8.38
Language: English
Turning conventional wisdom on its head, The Blue Way shows why socially progressive companies that make political contributions to blue politicians and causes outperform red companies.

The idea that progressives are better at businesses than conservatives will surprise most people - including many progressives. But as The Blue Way shows, in nearly every sector of the economy, blue companies are the top performers. As a result, an investor who places his money in stocks of blue companies will do better than one who chooses red companies or who chooses to invest in the market as a whole. In The Blue Way, Daniel Adamson and Joe Andrew, cofounders of Blue Investment Management, identify the companies that have the most progressive social values - fair wages, equal opportunity, environmental responsibility - and also contribute to progressive political causes (or are at least neutral). They describe the portfolio they have built around those companies, which to date has out-performed the market. Their innovative investment strategy offers a profitable approach for investors seeking a principled and successful stock portfolio.

But The Blue Way is also a stirring manifesto, a call to embrace socially and politically progressive values. As the authors show, these values aren't anti-business; they are pro-American. For decades the American economy has performed better under Democratic administrations than under Republicans. Americans who buy blue, say Adamson and Andrew, aren't just acting on their values; they are helping to grow the American economy. The authors explain how to build a blue infrastructure, a progressive ecosystem in which companies and activists with progressive values can support blue politicians and causes. The Blue Way shows how the progressive movement can learn from the success of the blue business world and create a new progressive majority for the future.

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