Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
"Transmedia Storytelling" in a Digital Media Era

"Transmedia Storytelling" in a Digital Media Era

Byun, Daniel H.
Kwon, Young Sung

Paperback

General Sociology

ISBN10: 3659551384
ISBN13: 9783659551383
Publisher: Lap Lambert Academic Pub
Published: Nov 27 2018
Pages: 112
Weight: 0.39
Height: 0.27 Width: 6.00 Depth: 9.00
Language: English
Media was different in the past. In order to read, one might go to a library; to listen to music, one went to a music room. Life is much more convenient now with transmedia, to the extent that instead of sourcing different media outlets, a single machine with multiple integrated functions has the ability to provide the user or consumer with all of the content that was once only available through old media. This is the key feature of transmedia. In addition, the user can actively participate in the creation of media content. In the past, we had to embrace media content as it was in the form laid down by the artist or creator, but now, media proliferation and dissemination allow any individual to have more opportunities to be involved in the creative process to shape the media output. Through this book, we will seek to understand the concept of transmedia storytelling, after which point we will apply this understanding to explore the concept's role in the media industry of today.

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