Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Transmedia in Asia and the Pacific: Industry, Practice and Transcultural Dialogues

Transmedia in Asia and the Pacific: Industry, Practice and Transcultural Dialogues

Gilardi, Filippo
Lam, Celia

Hardcover

Series: Palgrave Asia and Pacific Studies

General Racism & Ethnic StudiesGeneral Sociology

ISBN10: 9811578567
ISBN13: 9789811578564
Publisher: Palgrave MacMillan
Published: Mar 7 2021
Pages: 349
Weight: 1.31
Height: 0.88 Width: 5.83 Depth: 8.27
Language: English

Transmedia in Asia and the Pacific is a timely exploration of a global media phenomena that offers a unique perspective on the production, consumption and use of transmedia storytelling in the Asia Pacific region. Through close analysis of case studies from Australia, Cambodia, China, Japan, Malaysia, South Korea, and West Papua, the chapters in this book provide insight into the cultural and transcultural contexts against which transmedia storytelling takes place in the region. From community theatre and social media narratives in China; to transcultural consumption of Japanese texts in French, Spanish and English speaking countries; to the use of transmedia for education in Japan and China, examples highlight the diverse ways in which a global and commericalised media phenomenon is appropriated and recontextualised to local circumstances. This volume questions the centre/periphery dichotomy of understanding global media through perspectives that seek to enrich understandingand definitions of transmedia. It is a valuable resource for scholars and students wishing to expand their engagement with the theory and practice of transmedia storytelling.

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