Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
This Is Not a T-Shirt: A Brand, a Culture, a Community--A Life in Streetwear

This Is Not a T-Shirt: A Brand, a Culture, a Community--A Life in Streetwear

Hundreds, Bobby

Paperback

Business BiographiesBiographies GeneralBusiness General

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ISBN10: 1250619653
ISBN13: 9781250619655
Publisher: Picador USA
Published: Jul 7 2020
Pages: 352
Weight: 0.75
Height: 1.10 Width: 5.40 Depth: 8.20
Language: English

The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself

Streetwear occupies that rarefied space where genuine cool coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It's the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the heritage brands. The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all.

The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture.

In This Is Not a T-Shirt, updated with a new introduction by the author plus a new 16-page full-color insert, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds--with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand's explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby's commitment to his creative vision and to building a real community.

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