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A Theory of Consumer Promotions: The Model
Paperback
MarketingGeneral World History
ISBN13: 9781022222014
Publisher: Legare Street Pr
Published: Jul 18 2023
Pages: 90
Weight: 0.30
Height: 0.19 Width: 6.14 Depth: 9.21
Language: English
Leigh McAlister offers a groundbreaking new model for understanding consumer behavior. Drawing on extensive research in marketing, psychology, and economics, McAlister presents a comprehensive and compelling framework that will revolutionize the way you think about consumer promotions.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.
This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.
Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
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