Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Television Culture and Women's Lives: Thirtysomething and the Contradictions of Gender

Television Culture and Women's Lives: Thirtysomething and the Contradictions of Gender

Heide, Margaret J.

Paperback

Series: Feminist Cultural Studies, the Media, and Political Culture

TelevisionGeneral SociologyWomen's Studies

ISBN10: 0812215346
ISBN13: 9780812215342
Publisher: Univ Of Pennsylvania Pr
Published: Feb 1 1995
Pages: 192
Weight: 0.71
Height: 0.50 Width: 6.00 Depth: 8.96
Language: English

Contemporary cultural theory, feminist criticism, and ethnography converge in this provocative study of the construction of meaning in mass culture. Television Culture and Women's Lives explores the complex relationship between the gender conflicts played out in the scripts of the popular television show thirtysomething and the real-life conflicts experienced by baby-boomer women viewers.

Women viewers often reinterpreted the program's conservative view on gender roles, seeing it instead as a protest against real dilemmas women face as they try to integrate career and family priorities. Heide's study confirms women viewers' close identifications with thirtysomething characters and positions audience responses against the backdrop of changes in the lives of women in the 1980s and 1990s. Television Culture and Women's Lives accessibly treats fascinating issues related to cultural criticism, the relationship between mass media, and audiences, and the struggles faced by women in late twentieth-century America.

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